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Zee Biskope trailblazes, shining with Gold and winning heart

Nov 04, 2020
Since its launch, ZEE Biskope redefined the Bhojpuri entertainment category by elevating content offering through curated consumption in an otherwise commoditized market. With novelty at its core, the channel lived up to its promise of serving its audience with an unabashed Bhojpuri cinematic experience. ZEE Biskope rose to become a household name in the Bhojpuri region winning the audience's heart with tailored catalogue of content featuring a wide-array of movies, and audience-engagement initiatives that capture the essence of Bhojpuriyat in the truest sense. Trailblazing in setting benchmarks, ZEE Biskope has been honoured at the prestigious E4M Indian Content Marketing Awards under Best Branded Content Marketing on TV category for its compelling brand song, 'Aathon Pahariya Loota Lahariya' and a series of three brand films, introduced during the channel launch, earlier this year.

Rejoicing Bhojpuriyat through catering brand philosophy as a brand song given music is at the heart of Bhojpuri audiences entertainment: As a category first, ZEE BISKOPE developed an upbeat Bhojpuri brand song “Aanthon Pahariya Loota Lahariya”. The song exuberates regional essence while rejoicing various facets of the Bhojpuri culture. Written, composed and sung by sons of the soil - Naveen Jha, Sadhu Tiwari and popular Bhojpuri singer Alok Kumar respectively, the mood elevating song brought out the vibrant Bhojpuriya culture with foot-thumping music. It features the top 3 superstars of Bhojiwood – Nirahua, Pawan Singh & Khesari Lal Yadav along with a mash up of their most popular movie footages. Link of the brand song: https://www.youtube.com/watch?v=Ok_wfhhiPwQ

Rejoicing Bhojpuriyat through First Ever pairing of the top 3 Bhojiwood Stars: The top 3 superstars of Bhojiwood – Nirahua, Pawan Singh & Khesari Lal Yadav have never worked together either in a film or as channel brand ambassadors. ZEE Biskope presented the 3 superstars in their quintessential charm across 3 brand films each essaying a popular movie genre viz. Drama, Action and Romance with an over-the-top rendition which is core to the Bhojpuri narrative. The intention was to bring novelty through high production value thereby upscaling Bhojpuri entertainment which is currently a rarity.

Link of the drama film: https://www.youtube.com/watch?v=ji3gDqj8y08

Link of the action film: https://www.youtube.com/watch?v=7Fv6_55rBpo

Link of the romantic film: https://www.youtube.com/watch?v=3yy-owqysOA

ZEEL demonstrates its strength in regional markets by sharply deep diving into consumer centricity customizing every offering to the region it caters to. As a brand, ZEE Biskope always strive to upscale in presenting its movie+ offering by bringing the Bhojpuriya soul to screen. This award is not just an endorsement of ZEE being native to the region that it caters to but also of its firm conviction about Bhojpuri deserving the stature that is due to it. Team Biskope is happy that not only have they being able to entertain the Bhojpuri viewers but also elate and excite the esteemed jury with Bhojpuriya masti & style. Power to Bhojpuri. Power to entertainment.
Aggressively delivering its core proposition of Aathon Pahariya Loota Lahariya, ZEE Biskope with its strong library of 300+ superhit movies and popular viewer engagement drives, offers a movie+ experience to quench the entertainment quotient of its viewers.

The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It'll soon be available on all other major cable platforms. Watch out thus space for more updates on ZEE Biskope.

Report By: Jit Sengupta
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