With the continuous compelling content being churned out, Zee Business has achieved the Number 1 spot for all Hindi Speaking Metros with 48% Market Share versus CNBC Awaaz at 46.4%, ET Now at 3.6% and CNBC TV 18 at 2% (Source: Source: BARC | Mumbai+Delhi+Kolkata | M 22+ ABC | 0600 to 2400 hrs. | WK 07 to 10 '20).
For this week, Zee Business was also the Undisputed Leader in Average Time Spent (ATS) with 19.6 minutes spent by viewers on the channel.
Some recent shows include innovations such as:
Zee Positive – A newly launched series amidst difficult times for inspiring real life stories of individuals who have converted challenges into stepping stones to success. The idea is to go beyond shows and give viewers
SBI Card IPO Ki Paathshala - A super hit show that was carried a day prior to the IPO of SBI Card in order create buzz and guide /answer queries from viewers. This was bridged with Social Media for maximum reach and engagement.
BSE Equity Gurukul - An ongoing series to create awareness and encourage people to invest in equity markets while also explaining the basics of how to get started. The series is an interaction between Mr. Anil Singhvi, Managing Editor with popular faces such as Mr. Raamdeo Agrawal, Joint Managing Director of Motilal Oswal Financial Services Limited (MOFSL).
Report By: Sheena Amin