Nairobi, Kenya played host to Zee Africa's Content showcase unveiling an exciting line-up of programs for its Zee World, Zee Bollymovies, Zee Bollynova, Zee Cinema channels - which enjoy a strong following in the country. Zee World is ranked among the top 3 pay channels in Kenya.
The two-prong event held last week in Nairobi ensured publicity coverage and created traction within the Media buying houses in Kenya.
Zee enjoys a wide distribution of 10 channels on the top 4 pay platforms in Kenya. Speaking at the content upfront, Harish Goyal, CEO of Zee Africa, says: "It gives us immense joy to see the wide acceptance and appreciation of our channels here in Kenya and we constantly bring the best of Bollywood content to keep our viewers satisfied"
Zee Africa has planned the next Content Showcase in Lusaka, Zambia end of May as part of its strategy to grow the markets in Southern Africa.
Report By: Ratna Siriah