ZEE Entertainment, a leading Global Content Company celebrates International Women's day with the launch of a first-of-its-kind campaign #WalaNahiWali. The campaign aims to recognise the outstanding acts of courage and determination of women leaders and employees of the broadcasters' distribution fraternity who have contributed to shaping a more equal future. The digital and mobile led campaign is accompanied by a film created in 10 local languages – Hindi, Marathi, Gujarati, Bangla, Odia, Punjabi, Tamil, Telugu, Kannada and Malayalam which was rolled out today across all ZEE's social media platforms. The film is an ode to the grit and perseverance of the women leaders of the distribution fraternity who are a source of inspiration for the industry.
ZEE also distributed exclusive branded merchandise to women employees across its partner network. Apart from ZEE's social media platforms, the video has also been distributed across all ZEE partner networks including All India LCO and DTH groups through WhatsApp messages.
The film follows the journey of a young woman leader of the distribution partner fraternity and endearingly traces a day in her life across her multiple avatars. With this campaign, ZEE has yet again woven together a beautifully human story in its typical storytelling style and touched the hearts of many industry leaders. Women leaders, especially, have welcomed the initiative with excitement and enthusiasm citing it as the first step taken by a broadcaster partner to recognise and empower the women in the industry.
Report By: Chintan Mehta