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Zee Cinema to present a mouthwatering delight with the World Television Premiere of Bareilly Ki Barfi on 19th November 2017 at 8pm

Nov 17, 2017

Comedy. Drama. Love. While for some, these are mere emotions, for Bareilly's Bitti Mishra (Kriti Sanon), these are the ultimate respite. Directed by Ashwiny Iyer Tiwari, Bareilly Ki Barfi was an instant crowd winner and a rip-roaring success at the box office. The film is a laughter riot which has garnered oodles of love and appreciation from audiences across the world. Bringing this entertainer of the year closer to the comfort of the viewer' living rooms, Zee Cinema, Home of Blockbuster Movies, will air the World Television Premiere of Bareilly Ki Barfi on Sunday, 19th November 2017 at 8pm. Starring Kriti Sanon, Ayushmann Khurrana and Rajkummar Rao as central characters, Bareilly Ki Barfi depicts the oscillating dynamics of love between the sweet barfi Bitti (Kriti Sanon), an 'Aashiq' Chirag (Ayushmann Khurrana) and a 'Romeo' Pritam Vidrohi (Rajkummar Rao). Which of these two succeed in winning Bareilly Ki Barfi aka Bitti forms the crux of the story.


Bareilly Ki Barfi's supporting cast comprising of actors Pankaj Tripathi, Seema Bhargava, Naila Grewal and Rohit Choudhary has also received many accolades for their splendid performance. While the honesty in the story's narration by Javed Akhtar has won hearts, Bareilly Ki Barfi's music has also impressed music aficionados across the world. Be it Twist Kamariya composed by Tanishk Bagchi and Vayu or Nazm Nazm by Arko Pravo Mukherjee and other compositions like Sweety Tera Drama and Badass Babua, all the songs have been chartbusters.


Dimpled actor and youth sensation, Ayushmann Khurrana commented, “Bareilly Ki Barfi is one of those films where I was completely bowled over by the narration. I was the first one to come on-board. Though Ashwiny treated the film in a very real manner, the dialogues were very quirky and funny, which appealed to me. It is a simple film, we celebrate simplicity, we celebrate real cinema. What I want the viewers to take away from the film is that family is very important. Don't bully your friends. Be direct and straight when it comes to the matters of love, don't play games.


As the movie premieres on television, the director of the movie, Ashwiny Iyer said, “The journey of Bareilly Ki Barfi was very inspiring as I discovered a new side to me. I realized I should take chances and not be afraid of failures. The Bareilly Ki Barfi team was one big happy family, we helped each other and discovered some new sides. And I guess that happiness and oneness shows in the film. Simple is difficult but when made from the heart it is there for an audience to see it. There were a lot of moments which reflected audience life too. I feel happy and grateful that Bareilly Ki Barfi is coming on Zee Cinema, a channel that has a huge fan-following for stories from the heartlands. I wish that people enjoy watching, laughing and crying aloud.”


The writer of Bareilly Ki Barfi, Nitesh Tiwari said, “Bareilly Ki Barfi started with a book that Ashwiny had read. I found the basic premise interesting enough to give it a shot. Writing the entire screenplay was fun. When you have got such interesting characters to play with it would be a crime not to juice them out properly. The biggest challenge was not to fall into the trap of getting happy too early or doing the obvious. Bareilly Ki Barfi is one film that can be enjoyed in theatres as well as at home, with family or with friends. I am quite certain that it will receive as much love on TV as it has gotten on the box office.”


Upon its release earlier this year, Bareilly Ki Barfi has received not only critical acclaim, but has also been widely accepted by the entertainment fraternity as a runaway commercial success. Upon watching the film soon after its release, acting legend Amitabh Bachchan sent a special handwritten note to actor Rajkummar Rao which read “I saw your film 'Bareilly Ki Barfi'... It is amazing! I have been admirer of your work for a long time, but your performance in this film is really beautiful. My best wishes always. Love, Amitabh Bachchan.” Filmmaker Karan Johar has also taken to social media to praise the film saying “#BareillyKiBarfi is warm, funny and delightful…the performances are superb!!! Dialogues have many laugh out loud crackling moments!”


Bareilly Ki Barfi is the story of Bitti who lives in a small town but harbours dreams of living a contemporary lifestyle often making her feel like a misfit in her community. While her father supports her through everything, it is Bitti's failure to get married which irks her mother, eventually causing her to run away from home. But, when she reads a book titled 'Bareilly Ki Barfi' by an unknown author at the railway station, she realizes that there is hope for her and sets out to find the book's author.


Concealing his true identity as the author, Chirag meets Bitti and falls head over heels in love with her. However, realizing Bitti's fixation in meeting the author, Chirag takes Pritam's help with the aim to steer Bitti in Chirag's direction. However, as fate would have it, the situations take a turn for the worst as Pritam advents on a mission to steal Bitti's heart and complicate matters for Chirag!


What happens when Chirag's genuine love for Bitti clashes with Pritam's twisted and wicked love-led intentions? And, who will ultimately win the Bareilly Ki Barfi, Bitti?


Don't miss this romantic comic caper as Zee Cinema airs the World Television Premier of Bareilly Ki Barfi on Sunday, 19th November 2017 at 8pm


Report By: Vidhi Sanghavi    
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