Zee Cinemalu, a full-time Telugu movie channel from Zee Entertainment Enterprises Limited (ZEEL), is completing yet another year of entertaining its Telugu Cinema lovers as the channel completes two years since its inception on 4th September 2016. Launched by Megastar Chiranjeevi unveiling the logo, Zee Cinemalu began its journey with 'Dil Pai Super Hit' as its brand line and became the first movie channel to have World Television Premieres among the movies channels, also introducing the concept of 7 Days – 7 Premieres, giving a fresh offering to movie lovers. With movies being the biggest entertainment in Telugu Television which contributes to 34% to the total TV viewership, Zee Cinemalu's movie library strength lies in the movies for the younger generation and more of content driven titles. The channel managed to turn small-time movies (in theatre) big on Zee Cinemalu, some of which are, Mathangi, Idi Maa Prema Katha, Vasuki and London Babulu.
Zee Cinemalu entered as the 4th player in the Telugu movie channels space. Today, Zee Cinemalu has created a mark for itself in the Telugu film space and stands out for its varied offerings – World Television Premieres, Saturday Mega Movie, Friday Blockbuster, 9 Days 9 Blockbusters and many more!
As per Millward Brown's Brand Track Study, Zee Cinemalu ranked at No.2 position with brand power score of 26.9 in a span of 1 and half year. Also, Zee Cinemalu achieved its Break Even in its first full year of launch (2017-18).
Zee Cinemalu commenced with a bang with 122 GRPs & 22% genre share in Urban and was seen as the biggest launch of the decade. Despite the strong competition, Zee Cinemalu has won the hearts of many Telugu Cinema lovers in the last 2 years. Zee Cinemalu stood out as No.1 in Urban with 185 GRPs & 27.2% genre share and No.1 in Hyderabad with 223 GRPs & 30.7% genre share for 12 weeks (Wk23'18-Wk34'18 average)
Zee Cinemalu's offering isn't just limited to television but also has a movie website www.zeecinemalu.com with the latest of Tollywood updates, news, reviews, image gallery etc. for all the movie lovers. In 2017, the channel had 'Zee Cinemalu Digital Awards' for which there was a poll conducted on the website. With more than 1.2 Million votes, the poll was a big success and the winners were announced basis the results from the poll. With interesting movie updates, exclusive celebrity interviews and stories from Tollywood week on week, the website is moving from strength to strength and is building its base.
As of today, with its interesting mix of movie library, celeb interviews, audio launches of new films, movie website and its social media platforms, Zee Cinemalu caters to a wide variety of audiences whose interests lie in movies with its innovative content offering and has successfully occupied a special place in the Telugu audiences.
Commenting on the 2nd year anniversary, Anuradha Gudur, Business Head, Zee Telugu and Zee Cinemalu, “It has been a marvellous journey for Zee Cinemalu so far and we have had the opportunity to bring to the small screen some of the best movies that Tollywood has produced. There continues to be a lot of opportunities in the Telugu television market, and we believe we are just beginning to scrape the surface for our ardent viewers. On this special day, I would request our audiences to gear up and get ready for what Zee Cinemalu has in store in the new year.”
Report By: Ravi Raj
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