Growing by leaps and bounds, Zee Digital, the online arm of Zee Group, continued with its phenomenal growth streak into 2020 as it crossed the 185 million unique users mark on ComScore in May 2020. Zee Digital now occupies 3rd position in the ComScore rankings among all digital media groups in India.
According to the latest rankings, Zee Digital witnessed 168% growth between May 2019 and May 2020, which is the highest among the top 4 media groups in the country. While its competitors Times Internet Group, Network 18 Group, India Today Group, and HT Media grew merely by 50%, 17%, 35%, and by 95% respectively.
All the flagship brands of Zee Digital showed massive growth. ZeeNews.com, ZeeBusiness.in, WioNews.com, India.com, BollywoodLife.com, BGR.in and TheHealthsite.com registered three-figure growth rate propelling the group to greater heights.
Even comparing month on month growth over April 2020, Zee Digital outperformed its competitors. While Times Internet Group was down by -1%, India Today Group by -6%, DailyHunt by -5%, and HT Media by -3%, Zee Digital registered a growth of 23%.
Report By: Zee Digital Desk