ZEE Entertainment, India's leading content and entertainment powerhouse, has bagged multiple awards across categories at the afaqs! Media Brand Awards 2023, showcasing its prowess in the entertainment industry. The awards ceremony held in New Delhi recently, saw ZEE Entertainment receiving five Gold, four Silver and two Bronze metals apart from the coveted recognition of 'TV Entertainment Network of the Year'.
The notable wins for the company include a Gold for 'Best Branded Content' for Zee Café's 'Not Just A Chat Show'. Further, the company's digital marketing campaigns were also recognized with Gold awards for 'Best Digital Brand Video' for ZEE Bangla's 'Mother's Day' campaign and 'Best Influencer Marketing' for ZEE Bangla's 'Uma' show launch.
&Flix bagged a Gold in the 'Best Video Promo' category for 'Spideys Unite', and another Gold in the 'Best Innovation for Digital' for 'Filter Me Not'. Further, ZEE5's 'Mukhbir Audio Visual Campaign' won a Silver award in the 'Best Video Promo' category.
Also, ZEE Entertainment won a Silver in the 'Social Media: Best use of YouTube' category for &Flix's 'Spideys Unite', while ZEE Bangla also won a Silver for “Best Video Promo” for the Sa Re Ga Ma Pa launch promo and ZEE Tamil won a Silver in the “Best Innovation in Digital” category for the KGF 2 Digital campaign.
In addition, ZEE Talkies bagged a Bronze award in the 'Best OOH' category for 'Talkies Chi Vaari, Pandharichya Daari', and &Flix's 'Spideys Unite' won a Bronze award in the 'Best Use of Audio Advertising' category.
Expressing his delight on the win, Mr. Kartik Mahadev, Chief Marketing Officer, Content SBU – ZEE Entertainment Enterprises Limited (ZEEL) said, “We are delighted with the wins at the Afaqs! Media awards. What makes this special is that the wins are across multiple categories for multiple content brands in GEC, Movies, Niche and Digital content. The 'TV Entertainment network of the year' award to ZEE is recognition of the creativity and teamwork, powered by the soul-to-screen design in building strong brands. Whether it is about the actions to shape your own destiny with 'Notun Chhondey Likhbo Jeebon' at Zee Bangla or the “Leap Forth” philosophy that resonates with the movie fans at &Flix, our brands are able to consistently engage and delight our viewers, with a distinct point of view. We are thankful to our creative and deployment partners for their role in shaping brands that are becoming truly native to the culture of every market."
The afaqs! Media Brand Awards 2023 received an overwhelming response from the industry, with a record number of entries across various categories. The winners were shortlisted by an esteemed panel, featuring 20 jury members comprising of marketing and advertising experts.
Report By: ZEEL Marketing