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Zee Entertainment Honoured with 16 Awards at PromaxBDA India

May 29, 2018
Zee Entertainment Enterprises Ltd. (ZEEL), a worldwide media brand made a clean sweep of 16 prestigious awards for excellent work in the media marketing arena at the PromaxBDA Awards announced yesterday. The event is regarded as the most coveted awards for creative endeavors in the broadcast media space. ZEEL won multiple awards across various categories listed below:

  • GOLD: Best Image Campaign (OUT-OF-HOUSE)- Brand refresh- Aaj Likhenge Kal, Zee TV, ZEEL
  • GOLD: Most Outstanding Marketing Initiative (Out-Of-House)- Zee TV- Aaj Likhenge Kal, Zee TV, ZEEL
  • GOLD: Best Integrated Marketing Campaign (Out-Of-House) - Aaj Likhenge Kal, Zee TV, ZEEL
  • GOLD: Best On-air Branding Design - &Prive HD, ZEEL
  • GOLD: Best Entertainment / Comedy Promo-  Meri Hanikarak Biwi, &TV, ZEEL
  • GOLD: Best Themed Campaign- Meri Hanikarak Biwi, &TV, ZEEL
  • GOLD: Best Drama Promo Not in Hindi Or English Tuza Maza Breakup Song Promo, Zee Marathi, ZEEL
  • GOLD: The Small Big Idea Best Use of Digital - Twin Screen Trailer, &Prive HD, ZEEL
  • SILVER: Best Content or Long Form the Other Side - Onir About Moonlight, &Prive HD, ZEEL
  • SILVER: BEST OUTDOOR - &Prive Launch, &Prive HD, ZEEL
  • SILVER: Best Movie Promo - The Wolf of Wall Street, &Prive HD, ZEEL
  • SILVER: Best Drama Promo - Poove Poochoodava, Zee Tamil, ZEEL
  • SILVER: Best Drama Campaign - Yaaradi Nee Mohini, Zee Tamil, ZEEL
  • SILVER: Best Children's Promo - Sa Re Ga Ma Pa Li'l Champs, Zee TV, ZEEL
  • SILVER: Best Themed Campaign- BBC First, Zee Cafe, ZEEL
  • SILVER: Best Copywriting Not in Hindi Or English - Jadu Bai Jorat - Launch Promo, Zee Marathi, ZEEL

On being recognised for this excellence, Ms. Prathyusha Aggarwal, Chief Marketing Officer, ZEEL said, "It has been a defining year for us with ZEEL setting its agenda for the next 25 years through a fresh articulation of its brand purpose - 'Extraordinary Together'. We follow hearts with all our minds. Across the network, our marketing artillery swung into overdrive to communicate our core proposition in the most inventive manner.  The campaigns we rolled out were strong, viewer understanding and insight-led and they not only delivered in terms of impact and reach but touched hearts with memorable creatives that will linger on in the public mind-space for years to come. We are happy to be conferred with sixteen awards cutting across the Hindi General entertainment space, regional channels and premium channels at PromaxBDA for our marketing endeavors. We would like to take this opportunity to thank all our partners and viewers who have helped us achieve this honour. We will continue to strive to offer extraordinary entertainment to all."

Twenty-five years ago, Zee Entertainment Enterprises started off with its flagship channel, Zee TV, beaming unique shows and curated content to an audience hungry for new-age entertainment. Highlighting the list of campaigns that have been conferred with awards:

  • This year, Zee TV re-articulated its brand philosophy as Aaj Likhenge Kal. Through its inspiring characters and stories, the channel endeavours to provide a spark to the great Indian middle class that encourages them to draw from their own inner strength and take charge of their destinies. 
  • While &TV's Meri Hanikarak Biwi campaign was designed to dismiss stereotypes, and highlight the sensitive issue around vasectomy in a light-hearted manner
  • Catering to a distinct set of non-conformist audience, ZEEL launched a premium destination for nuanced cinema - &Prive HD in September 2017. The English movie channel reached the no.1 position in its category within just six months of its launch. The response to the content and marketing campaigns has been truly overwhelming and reflects clearly with five PromaxBDA awards. The channel continues to be committed to the larger vision of bringing extraordinary content to its audiences
  • For Zee Tamil, Yaaradi Nee Mohini and Poove Poochoodava have both emerged as distinct fiction properties of Zee Tamil. Having completed over 250 episodes, both shows have become favourites of almost every Tamil-speaking household today; Yaaradi Nee Mohini in fact, is one among the top 10 shows in the Tamil market as per BARC ratings

Meant to bring to light the ever-evolving role that marketing plays in the monetization of media, PromaxBDA is a truly international organization uniting the individuals who are in charge of the media marketing industry across the globe. The PromaxBDA Awards are a result of this mission to promote and market professionals working in the media and entertainment sector. 

Report By: Anahat Chehal
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