The ETC Bollywood Business Awards are here again - The only award show in the country where the awards are given based on box office numbers and not opinions. In innovative and unique categories like Highest Grossing Actor/Actress/Director, Trailer of the Year, Small Budget Film of the Year and Box Office Surprise of the Year, the winners are decided purely on commercial success and through a box office-oriented metric system, without the involvement of a jury. It is truly a people's choice award show where each ticket that the viewer buys, counts as a vote. Apart from the stars in front of the camera, these awards recognize the Marketers, Distributors, Advertising partners, Production Houses and Studios who are equally responsible for the success of a film. 2017 was a mixed bag as far as box office performance was concerned. Although there were some disappointments, there were blockbusters and record breakers too. Raees, Jolly LL.B 2, Toilet Ek Prem Katha, Badrinath ki Dulhania, Golmaal Again, Judwaa 2 and Tiger Zinda Hai, were some of the highest grossers of the year.
Talking about the impact of mainstream Hindi cinema, filmmaker Karan Johar says, “India is a country with so many languages, so many flavours and such diverse culture, and to appeal to every section of the audience is the most difficult task. And when a film works pan-India, it truly is a huge achievement. So we must never diss what is mainstream and commercial because to win hearts across the world is a big achievement, and I always say that we don't give enough credit to the films which do that.”
Bollywood Business Awards airs on 3rd February, Saturday at 7PM on ZETC
Report By: Nandita Deogharia
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