It has been a winning spree for Zee Hindi Movie Cluster as Zee Cinema and &pictures have bagged multiple awards at the prestigious Promax India Awards 2021 for their campaigns across prominent categories. Zee Hindi Movie Cluster has been at the front of the line when it comes to creative, audience-first narratives and approaches. The channels have yet again proved their mettle with these laudable achievements.
Promax India Awards recognizes brands for their path-breaking campaigns in the entertainment marketing and design field. Zee Cinema and &pictures collectively scored Five awards across various categories this season for their cutting-edge brand messaging and engaging campaigns.
Zee Cinema shone at the awards for their impeccable read over the audience with their campaigns that reverberated the channel's brand proposition of 'Seene Mein Cinema'. The channel bagged a Gold in 'Best Social Media Campaign For A Programme' along with a Silver in 'Best Holiday/Festive Promo' for their innovative, insight-driven campaign - 2020 Ka the End. The campaign was an initiative to spread positivity in a cinematic way by launching an interactive campaign to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow. The channel won a Silver in 'Use of Celebrity/ Influencer/Talent Using Social Media' for delivering a socially relevant message that the channel interweaved together with Taapsee Pannu for the World TV Premiere Thappad.
&pictures, the channel that echoes the sentiment of young India, was awarded for their unique design and engaging social media campaign. It won a Gold medal for the 'Best Logo Design across multiple media' and a Silver for 'Best Social Media Campaign for a channel or brand' launched under the recent unprecedented brand refresh campaign 'On Nahi Full On'. The brand refresh campaign 'On Nahi Full On' was a strategic initiative to build strong resonance with the consumers and reinforce the brand's perception of being a fun and energetic destination. The engaging campaign struck the right chord with their target audience.
These campaigns spoke highly of the individual brand ideologies of the channels which trickle down to bringing an unmatched experience for audiences. With top-notch family entertainers, across channels, Zee Hindi Movie Cluster has impeccably worked towards crafting communication that builds a deeper connection and speaks directly to its audiences.
Report By: Rafat Shaikh