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Zee Kannada launches Paaru-a beautiful love story amid class conflict

Nov 30, 2018

Known for its niche content creation, Zee Kannada has become every Kannadiga household's hub of entertainment. In-line with Zee Kannada's recently launched brand proposition Bayasid'dha Bāgilu Tegiyōṇa, translating to 'open door to possibilities', the channel launches its latest fiction show, Paaru. The story narrates the struggles of a poor girl falling in love with the rich boy and overcoming the limitations in a home that thrives on strong class conflict. Tune-in to watch Paaru rise above various situations and craft her own destiny starting 3rd December at 9:30 PM only in Zee Kannada and Zee Kannada HD.

The plot of the show explores a distinct blend of the powerful mind-set and class-conflict between the two lead protagonists 'Akhilandeshwari', an enterprising woman with a strong sense of character, and 'Paarvathi' (Paaru), a simple village girl who lives life to the fullest. Authoritarian Aarasanakote Akhilandeshwari lives in a palace with wealth inherited from her ancestors, where the world revolves as per her rules. Her elder son Arjun, the head of Aditya Group of Companies, is a business icon having expanded the assets of Akhilandeshwari. While Paaru, the subsequent lead, is born and brought up in the village where her she loves the freedom to live her life. As the story unfolds, Paaru arrives to the city to live in Akhilandeshwari's fort under her authority and both their characteristics will set to clash against each other's strong resilient principles. Coming to terms with each other's differing viewpoints of choosing between status or love forms the crux of the story.

Akhilandeshwari's role is the predominant character in the serial, enacted by the multilingual star Vinaya Prasad. Kannadiga viewers are very inquisitive to watch her in this new role, along with Paaru's huge star cast.

Commenting on the launch, Actor and Director Dileep Raj and Srividya Raj said, “Zee Kannada goes leaps and bounds to create and showcase Akhilandeshwari's rich lifestyle in every frame of Paaru. The title song and promos shot in Lalit Mahal created a wave in Kannada small screen, resulting in all its viewers waiting with eager for the launch. Director Guruprasad Mudenahalli and Producer Dhruti Creations construct and design luxuriance with grand canvas and by filming in affluent houses; a promising treat for the eyes.”

Commenting on the first launch succeeding the brand refresh Raghavendra Hunsur, Business Head, Zee Kannada said, “Thrilled to add to our extensive prime-time segment while bringing alive our brand promise through Paaru. Synonymous with the Kannada pride, Zee Kannada will help women break the limits of their minds with progressive and onward-looking content of Paaru, featuring bold and determined women characters who go leaps and bounds to exceed their limits and achieve the extraordinary. Continuing to cater to the audiences' unique entertainment needs, we are certain the new show will be a favorite.”
Tune-in to watch Paaru starting 3rd December at 9.30 PM only on Zee Kannada and Zee Kannada HD.

Report By: Shriram BR
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