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Zee Keralam launches today with a robust programming line-up and an extensive marketing campaign

Nov 26, 2018

Zee Keralam, the newly announced Malayalam General Entertainment channel by Zee Entertainment Enterprises Limited (ZEEL) is scheduled to go on-air on today at 5:30 PM. With its unique brand promise, “Neithedukkam Jeevitha Vismayangal”, translating to “Let's weave wonders in life”, Zee Keralam will offer a full range of robust content that will inspire ordinary people to rise above their circumstances to craft their extraordinary destiny.


The content line-up is one of the most ambitious launch offerings in the recent times. With 52 hours of weekly content the channel is offering the viewer a great breadth of shows. The fiction line-up includes 7 fiction shows Adutha Bellodu Koodi, Kuttikurumban, Chembarathi, Swathi Nakshatram Chothi, and Alliyambal, Nandanandanam, and Aarnee Sundari. In addition, the channel has path-breaking non-fiction shows including Dance Kerala Dance, Super Bumper, and Tamasha Bazaar that will bring together viewers both, young and old.

 

Good Morning Keralam is a first-of-its-kind in the Malayalam Television industry that will have a bouquet of segments that cater to the interests of the entire household, from staying fit to parenting tips and guidance in progressing in one's career. Page 3 is a cinema-based speed news show where viewers can get a dose of entertainment news, gossip, and trivia. Furthermore, the channel has a strong movie line-up that includes blockbusters such as Mohanlal, Hey Jude, Aami and Madhuraraja to name a few.


The extensive launch campaign breaks across multi-media platforms covering all 14 districts of Kerala. With a massive spread across mediums like TV, Radio, Digital, Social, Print, Outdoor, Mobile, Cinema and Cable.

Leveraging the learnings of ground connect in regional markets from our previous experience, Zee Keralam has already started a reach-based show Super Bumper, the mega launch event Vismayraavu created a big noise in the market and going forward there will be a series of events across Kerala.


The brand communication conceptualized by Stark Communications is reflective of the beliefs, ideas, and attitudes of middle-class Malayali and how they rise above circumstances to craft an extraordinary destiny. It brings alive the spirit of Keralam where people weave wonders in life every day. Click here for the Zee Keralam Brand Film- https://bit.ly/2DH4nvr


The channel has also launched an official Zee Keralam Music Album with 11 mesmerising tracks by Kerala's very own musical geniuses like Alphons Joseph, M. Jayachandran, Jassie Gift, Mohan Sithara, Ishaan Dev among others which are now streaming across all major music platforms. The links for the same are below:
YouTube: https://bit.ly/2zjJgfy , iTunes: https://apple.co/2Bi7OqW , Wynk: https://bit.ly/2FvOOcB , Saavn: https://bit.ly/2DuX4qw


Hungama: https://bit.ly/2qT6Rzj , Gaana: https://bit.ly/2FF6Vgm


For a sneak peek into the shows click on the links below to see the promos conceptualised by the in-house OAP team


Swathi Nakshatram Chothi: https://bit.ly/2Rc4FhN


Aliiyambal: https://bit.ly/2KvM3XB


Chembarathi: https://bit.ly/2S7EPeW


Kuttikurumban: https://bit.ly/2TLD1tu


Adutha Bellodu Koodi: https://bit.ly/2TMH098


Tamasha Bazaar: https://bit.ly/2TKI0uw


Dance Kerala Dance: https://bit.ly/2SdrGB0


Zee Keralam's channel partners include Chungath Jewellery, Fogg Perfume Body Spray, Nerolac Healthy Home Paints and 7 Up.

Zee Keralam will be available across all major cable, DTH and Digital Cable platforms starting today. The channel will also available on ZEEL's digital and mobile entertainment platform, ZEE5.

 
Report By: VR Hema
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