This year the Diwali celebrations for our valued viewers began from 15th Oct when Zee Marathi presented the most awaited viewer's choice television awards - Zee Marathi Awards 2017.
The viewers have been showering their love for the past 17 years and this year Zee Marathi entered its 18th year. These many long years of sustained quality entertainment & relatable content! Zee Marathi has been known to be the epitome of Marathi culture, traditions & relationships and the audience has been celebrating these relationships for years together. While Zee Marathi entered its 18th year, it was time to celebrate the spirit of being young; hence 'Utsav Natyancha Navtarunyacha' was the theme for the award ceremony.
The 14th year of this prestigious award ceremony witnessed stupendous response from the viewers.
A whopping number of more than 12 lakh votes were received from conventional media like on-ground voting along with modern mediums of Missed Call voting, Facebook polls & Website voting.
These votes showcase the love & affection that our viewers are more than happy to give us. Such an overwhelming response has created history in the voting pattern. The viewers have always supported us for all our initiatives & Zee Marathi is truly blessed to have this fondness from its viewers.
The event being high on glitz and grandeur was power-packed with entertainment and was the highest rated event of the calendar year 2017. It rated 3051 TVTs and reached 7.34 Million audience.
Source: BARC, Prog Perf, Mah Urban, Till Wk 42'17, All NCCS
Report By: Priyanka Mhatre
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