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Zee Marathi Celebrates 'Utsav Natyancha' across Maharashtra

Jun 29, 2012
Zee Marathi has weaved unforgettable stories based on various facets of human relationships in its 13 year old legacy. These stories have given phenomenal success and the love and affection of millions of viewers. But the most important relationship that has blossomed out of these stories is the relationship the viewers share with the channel, a relationship built on trust, values, guidance, encouragement, happiness and respect.

As a celebration of this very relation with our viewers, Zee Marathi embarked on an eventful journey across Maharashtra to emotionally connect with our viewers. Each destination was marked with a grand event 'Utsav Natyancha' bringing together the channel, our artists, our offerings and our viewers.

The first edition of Zee Marathi Utsav Natyancha began with a grand 9 city event line-up panning out from Mumbai to Sangli. Each event was a stellar presentation of entertaining acts by our artists from iconic shows like SaReGaMaPa, laughter riots like Dabba Gul and Fu Bai Fu, impactful AVs showcasing our various offerings and studded with stars from our very own fiction shows. The tempo and engagement was kept alive by the emcee conducting interesting games and the opportunity to win lots of prizes.

Each show was pre-promoted extensively in the respective towns via on-air medium, tie-ups with leading Radio, Print and Cable mediums in the towns, on-ground buzz and door to door activations.
The response was phenomenal not just in terms of turnout (the halls were packed and the grounds were overflowing) but also in terms of connect and involvement with the channel and its shows. When the 11 year old Rama from Uncha Mazha Jhoka entered the hall in Pune her fans nearly mobbed her. When Manjiri from Tu Tithe Mee appealed for support in Nashik the crowd raised a thumb- up unanimously.

The activity has helped us enrich and enhance the relationship that binds us with the viewers and also served as an effective platform for gaining viewer insight.

Watch this space for the next edition of Zee Marathi Utsav Natyancha...

Report By: Sugandha Lonikar
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