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Zee Marathi continues to hold sway

Apr 07, 2008
Apr 07, 2008 

Continuing the trend of the past few weeks, Zee Marathi holds it number one position in the 13th week as well, with 282 GRPs in C&S 4+, leading over Star Plus ratings which stand at 268 points.  

 

Zee Marathi is also much ahead of ETV Marathi, which has clocked 141 GRPs. In the female category Zee Marathi has established a lead of 219 points over its regional competitor.

 

In terms of absolute channel share, Zee Marathi ranks as the No 1 channel ahead of all other channels across all genres. The command of Zee Marathi is more obvious in the Prime Time viewing of Maharashtra market where it captures 11.9 per cent of the audience share.

 

Today, Zee Marathi has established a clear leadership in Maharashtra, capturing 40 per cent of top 25 programming slots across all channels.

 

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