In the changing scenario ground auditions have become difficult to conduct in order to find right talent. As a solution to this prolonged problem, Zee Marathi has decided to create an ongoing talent bank which can help the channel to find right talent for its non-fiction shows and social media activities.
Zee Marathi has always been at the forefront of diversifying the business. The channel has been the undisputed market leader for more than 7 years and spearheaded the category's growth.
After successfully launching Kisan Abhiman App, TAJ and Home Minister App, Zee Marathi is all geared up to launch yet another first of kind initiative – 'Zee Marathi Talent' app. A one-stop destination for all aspiring artists, the app is created with the objective of generating a talent pool that is easily to access.
Zee Marathi Talent app is a one stop destination for users to feature any kind of talent. An aspiring actor, writer, dancer, comedian, choreographer, singer, lyricist and alike, can showcase and upload their talents on this app. This app would act like a talent bank created especially for team Zee Marathi. This app will get its users closer to the Marathi entertainment industry where they may stand a chance to be a part of Zee Marathi's shows/drama.
In Maharashtra there is abundance of talent available in the entertainment industry. But there is no single thread or platform binding it together. With Zee Marathi Talent App, Zee Marathi aims to streamline the massive talent pool under one roof. The app has not one, not two but 15 categories through which user can showcase his/her talent. The idea here is not only to promote the popular categories like actor, actress, dancers, etc. but also give equal opportunity to showcase talent for fields such as make-up artist/stylists, writers, folk art, choreographers and so on. It's a platform to inspire prospective talent to broaden their horizons and explore their potential to fullest.
With the launch of Talent App, Zee Marathi becomes the 1st GEC to offer a strong support and bring all the talent pool on the same platform. The channel not only aims excel at entraining audiences with top notch shows but also leading the industry with best in class talent.
Report By: Ninad Bhalerao