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Zee Marathi wins 'Best Theme Song' at Asian Television Awards

Dec 07, 2017

Zee Marathi's show Khulta Kali Khulena won the coveted 'Best Theme Song' award at the recently held Asian Television Awards 2017 in Singapore adding another feather to its cap.

Chosen among nominations from popular shows from Singapore, Taiwan & China, the victory proves that the magic of theme songs truly transcends language. Voiced by the ever-melodious Shreya Ghoshal, the title montage surprised viewers with a sand-art video that beautifully showcased the tale of unrequited love. The creative challenge to showcase unrequited love between a man & his sister-in-law (wife's sister) without attracting unwarranted attention & social stigma was tackled by using relevant metaphors represented with sand art. The title montage was conceptualized and executed by Zee Marathi's OAP team.

The prestigious Asian Television Awards is Asian TV industry's most significant and celebrated event, recognising excellence in programming, production and performance. The 'Best Theme Song' category falls in the 'Technical & Creative Categories'.

Talking about the win, Nilesh Mayekar, Business Head, Zee Marathi said, “It's a feeling of great pride for a regional channel to be recognized not just on a national stage but at an international platform. At Zee Marathi, theme songs hold a special place and we have always tried to capture the essence of our shows through them using unique concepts with the intention of striking an emotional cord and making a lasting impression. Rewarding our love for timeless show themes, this win adds another feature to our cap.”

You can catch the full song on: https://www.youtube.com/watch?v=wHx1sjRrBC8

Report By: Tanvi Pradhan    
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