Zee Marathi's Diwali special magazine received a tremendous response from the audience and a lakh copies were sold out in just 2 days.
The sole motive of this magazine is to keep the reading culture alive, which was becoming obsolete; this year being the second year, the audience was kicked to know what was instore for them.
The launch was supported by an extensive TV campaign and social media was used to create buzz around the magazine. With the intent of reaching out to the nooks & corners of Maharashtra, a canter activity was carried out. Interesting & engaging games with the audience (males & females) were played along with the sales of the magazine
Priced at INR 100, the magazine has 240 pages and is published by Granthali Publication. In its second year, it has made a record sale of a lakh copies across Maharashtra in just 2 days. It defied all industry norms & beliefs further strengthening Zee Marathi's position in minds of consumers. It also reiterated to the industry that reading as a habit can be revived, if good content is presented to the audience in an engaging way.
Having entered this new arena, we have set a benchmark with the Diwali & the kids magazine and would continue to entertain our viewers in newer ways!
Report By: Priyanka Mhatre
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