Record breaking 1 lakh copies sold out from stands across Maharashtra!
Zee Marathi recently launched 'Khali Doka Var Pay', it's very own first ever kids special magazine. It received a tremendous response from the audience and a lakh copies were sold out in just 2 days.
After the remarkable success of the Diwali Magazine last year, Zee Marathi came up with a magazine which is for a newer set of audience - KIDS during their summer vacations; having a look & feel and content that goes closest to their imagination.
The sole motive of this magazine is to keep the kids involved during their vacations, while subtly doing the task of imbibing the habit of reading.
The launch was supported by an extensive TV campaign and social media was used to create buzz around the magazine. With the intent of reaching out to the nooks & corners of Maharashtra, a canter activity was carried out & kids went gaga while they interacted with the canter. Interesting games with kids & older set of audience was carried out along with the sales of the magazine.
Priced at INR 100, the magazine has 200 pages and is published by Granthali Publication. In its very first year, it has made a record sale of a lakh copies across Maharashtra in just 2 days. It defied all industry norms & beliefs further strengthening Zee Marathi's position in minds of consumers. It also reiterated to the industry that reading as a habit can be revived, especially amongst the kids, if good content is presented to the audience in an engaging way.
Having entered this new arena, we have set a benchmark with the Diwali & the kids magazine and would continue to entertain our viewers in newer ways!
Report By: Priyanka Mhatre
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