Zee Marathi has been a trend-setter in shaping Marathi television content over the past two decades and has won the hearts and loyalty of Marathi viewers with its pathbreaking offerings. Zee Marathi's promotional activities and 360 degree campaigns, over the years have seen a consistent stream of creativity, engagement and innovation in driving conversations around the core premise of its new content offerings.
Zee Marathi recently set another benchmark in the regional entertainment space with a flying press-conference to mark the launch of its newest show 'Man Udu Udu Zala'. Winning audiences' hearts since day one, the show has kept the viewers glued to the TV screen with a gripping story line. A romantic drama starring popular Marathi heartthrob Ajinkya Raut and gorgeous Hruta Durgule, the show explores an interesting love story of Indra and Deepu.
With an overwhelming response received from the audience, the leading pair of the show is on cloud 9, quite literally. Yes, you heard it right. Stepping aside from the usual, Zee Marathi decided to treat the media with an experiential encounter to convey the flavour of the show. Media was invited to ride on a hot air balloon along with the actors, following all the necessary safety and hygiene protocols. This innovative press-conference received a very positive response from the media and has set a new benchmark in the industry.
Talking about this unique press conference, Mr. Nilesh Mayekar, Business Head, Zee Marathi said, “In terms of trendsetting, Zee Marathi often tops the chart with its unique promotional activities, and this is one of the best examples. Our commitment has always been to deliver the best of Marathi entertainment to our audiences and through this show we have introduced a new flavour of love. For the media to experience the flavour of the show, we conducted the press conference in a different way, and we humbled with the response and proud that we pulled it off.”
Commenting on the same Mr. Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Ltd said, “Over the years, Zee Marathi has built a strong connect and affinity with audiences across demographics. Our aim has always been to create fresh and engaging experiences for our consumers on-screen and off-screen as well. With our brand promise of Navya natyanchya bandhu gaathi – me Marathi, the channel is offering unique new stories that are steadily occupying a place in the viewers' hearts. We are overwhelmed by this response and love showered upon us. With our newest offering Man Udu Udu Zala', our aim was to create a novel experience and engage with the members of the media, which are an integral part of our community. I am glad to note they enjoyed the experience and this experiential activity witnessed a phenomenal response.”
Report By: Purshottam Gokhale