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Zee Marathi’s winning stroke

Mar 26, 2008
Mar 26, 2008 

This week again, Zee Marathi has emerged as the undisputed leader with a margin of 136 GRPs. The overall GRPs of Zee Marathi are 283, where as ETV Marathi ranked number two with 147 GRPs.

 

In the All Maharashtra market, the category share of Marathi channels is a little over 19 per cent, while the Hindi GEC share is 27 per cent. Zee Marathi surpasses the GRPs of Star Plus in the overall channel category this week as well.

 

Amongst the Female Target Group, Zee Marathi’s performance is as usual ahead of all competitors. Zee Marathi is ahead of Star Plus by 124 GRPs and is that of ETV Marathi by 264 GRPs. This week again Zee Marathi remains the leader with its popular dance talent hunt show ‘Lux Eka Peka Ek’ delivering better average TVR over prime time serials of Star Plus.

 

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