With its wholesome offering the Marathi Movie Cluster has proven to be the go-to destination for Marathi movie aficionados. This cluster, which includes Zee Talkies, Zee Yuva and Zee Chitramandir has spread its wings across urban and rural Maharashtra.
With its growing popularity Zee Talkies, the leading Marathi movie channel of Maharashtra received over 700 mails in just a month. Most of these were about the love the viewers have for the popular original kirtan shows Mann Mandira and Gajar Kirtanacha.
Zee Talkies endeavours to create a strong affinity with its audience and as a step in that direction it had announced a contest around Gudi Padwa. The weeklong contest received over 20 lakh missed calls of which 6 lakh were unique callers! That is 6 lakh unique viewers that engaged with the channel in a week!
From on air contests to ground connect activities such as, MFK Golden Ticket Contest, Chatrapati Shivaji Maharaj Art Festival, Dadar Shobha Yatra, Nachu Kirtanache Rangi Spardha to name a few, Zee Talkies strives to make it special for its audiences.
Zee Yuva is set out to build a strong bond with the young at heart and as a part of this it hosts an annual IP Yuva Sanman which felicitates young achievers across Maharashtra who are doing exceptional work in their respective fields.
Zee Chitramandir specifically built for the rural audiences created a unique show for the audience to be on TV by way of a show where the viewers send in birthday wishes for their loved ones and those get aired on the channel. This activity was started on 29th April 2021 and till date has received over 75,000 birthday messages, which is a testament to the audience affinity that the channel has garnered.
As we strive harder the best is yet to come! @zeetalkies @zeeyuva
Report By: Shalmalee Desai