Zee Tamil's fiction line-up will be further strengthened by the launch of our new fiction show Azhakiya Tamizh Magal on the 28th of August at 7 pm. The show is expected to strike a chord with viewers with its varied story line & entertain viewers of all ages. This will be our 4th fiction show launched in the first half of the year. The previous three launches - Poove Poochudava, Yaradi Nee Mohini & Rekka Ketti Parakathu Manasu have successfully captured the imagination of viewers and consistently deliver good ratings.
Azhakiya Tamizh Magal, a remake of Zee Telugu's Mudyala Muggu is the story of Poongodi, who hails from a poor family in Kodaikanal. She is a bharathanatyam dancer but Kabaddi is where her heart belongs. Her mother resists her indulging in sports but her grandfather and teacher backs her to achieve her dreams. Poongodi's teacher and her grandfather's support helps her participate in a kabaddi game which will change her life and take her to Chennai to a funded education and pursue further studies. Will Poongodi achieve her goals or will she be pulled down by her rivals? Will the new city change her as a person, Will she find love? Will her mom support her dreams? Watch the show to find answers to all these questions.
Azhakiya Tamizh Magal has new talent in all lead roles & is expected to be a whiff of fresh air for regular viewers of fiction. The show will air weekdays at 7:00 pm.
Launch of the show is backed by a marketing campaign spread over a month. This includes ATL, BTL, Television, Radio, Cinemas, OOH & Digital.
The show will replace long running soap Mella Thiranathau Kathavu which will move to an afternoon slot from the same date.
Report By: Srinath Pillai