Zee Tamil's commitment to continuously reinvent by bringing cutting edge, differentiated content keeping the viewer as the core focus will be further strengthened by the launch of our new fiction show 'Rekka Ketti Parakathu Manasu' on the 19th of June at 9:30 pm. The channel hopes to strike a chord with viewers with the new show's varied story line & connect with them emotionally. Our spectrum of original fiction content will be further enhanced with the launch of this show.
This will be our 3rd fiction show launched in the first quarter of the year. The previous two launches - Poove Poochudava & Yaradi Nee Mohini have successfully captured the imagination of viewers and delivered good ratings in their respective time slots from first week of launch.
Rekka Ketti Parakathu Manasu which will premiere at 9:30 pm is a breezy tale of how romance brews between two of the most unlikely people Tamil & Malar. Tamil is a farmer and a wrestler at a village while Malar is a highly educated school teacher who has recently moved to the same village where Tamil lives. Their difference in mindset, upbringing and lifestyle makes their love story sweet and complicated at the same time.
Rekka Ketti Parakathu Manasu will have Siddharth who was a finalist in our dance show – Dance Jodi Dance as the lead protagonist along with popular mini screen actor Sameera.
Launch of both shows are backed by a marketing campaign spread over a month. This includes ATL, BTL, Television, Radio, Cinemas, OOH & Digital.
The show will replace long running soap Lakshmi Vanthachu at 9:30 pm.
Watch the promo of Rekka Ketti Parakathu Manasu > https://youtu.be/UuF_tZTpLcY
Report By: Srinath Pillai
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