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Zee Telugu ventures into the world of folklore & fantasy with the launch of 'Nagabhairavi'

Oct 12, 2020
This one is going to be a biggie for Zee Telugu!

Telugu speaking states are all set to witness an amazing VFX extravaganza in Zee Telugu from tonight. Launching today, Nagabhairavi aims at transporting the audience into a fantasy world that tells the love saga of Nagarjuna and Bhairavi and their fight to save the Nagasampada. Bringing together a stellar cast including actors Pawon Sae (Mudda Mandaram fame), Yashmi Gowda, Kalki Raja, Ashwini and Sravani among others; Nagabhairavi highlights that the grit, courage and determination are the biggest weapons to fight against the mightiest of evils. Set in the present-day aesthetics, the show traverses through the mystical and enigmatic world of the poison bearers as they struggle to attain the Nagasampada (Naga's wealth). Nagabhairavi will premiere tonight at 7:30 PM & will air every Monday – Saturday at 7:30 PM only on Zee Telugu and Zee Telugu HD.

Set in Nagavaram (fictional town) and Hyderabad, the show will chronicle the saga of Nagarjuna (Pawon Sae) and Bhairavi (Yashmi Gowda). The onus of securing the Nagasampada is upon Bhairavi which passed to her through her ancestors. Lord Shiva blesses Bhairavi with a divine amulet. Nonetheless, when Bhairavi is in grave danger, Nagarjuna is her one and only protector. It remains to be seen how Bhairavi and Nagarjuna fight all the odds to secure the Nagasampada.

Ramya Krishnan, the versatile actress is associated with Nagabhairavi as the Sutradhaar for the launch campaign. The promo and title song which has featured her has created a great deal of buzz since the launch. Watch the concept promo here -> https://www.facebook.com/watch/?v=2702042286697369

Nagabhairavi's title has been called a visual extravaganza by the audience. The upbeat, folk-ish number  composed by South Indian film industry's popular and best music composer Gopi Sundar and written by the iconic lyricist Ramajogayya Sastry garu and sung by the versatile singer Mangli is an undisputed winner. Watch the song here ->  https://www.facebook.com/watch/?v=336071884493512

Nagabhairavi's launch has created loud noise on Telugu TV market especially on Social Media. The grand concept promo & cinematically shot title song has been received with open arms by the Telugu audience. Social Media has been simmering with comments and queries about the launch since the revelation of the concept. Active digital and PR activity has been done to keep the audience hooked to the launch of the show. Unique and interesting marketing initiatives are being done for the promotions. First of its kind contest cum feedback Missed-call activity deserves a worthy mention. The viewers get a chance to participate in a simple contest and give their feedback at the same time on the call and stand a chance to win silver snake idols.

Anuradha Gudur, Telugu Cluster Head, says, “At Zee Telugu, we have always believed in experimenting with different concepts while bringing in some variety for our viewers. The concept of Nagabhairavi is a completely new facet of love story that transcends into the mystique of the unknown. With intense focus on different elements like characterization, scripting, visual appeal, etc., we have amped up the production value to make it a winning proposition in the regional small screen industry. Our new show Nagabhairavi is set to once again bring alive the allure and intrigue of supernatural stories thereby adding further depth to our diverse and edgy content portfolio.”

Join us from wherever you are and watch the mystifying tale of love 'Nagabhairavi' premiering tonight at 7:30 PM on Zee Telugu and Zee Telugu HD!

1st Episodic Promo: https://www.facebook.com/watch/?v=938376153321661

2nd Episodic Promo: https://www.facebook.com/watch/?v=800567980768962

Report By: Varsha Nandini
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