Indian content is gaining popularity among Thai audiences, while also becoming a trendsetter within television content in Thailand. Zee's programs are winning the hearts of millions of Thai viewers. Due to the strong appeal of this content, Zee Thailand is launching a local pay channel in partnership with JKN Global Media Public Co. Ltd. JKN ZEE Magic, another first of its kind linear channel, will showcase exclusive Zee owned content.
JKN-Zee Magic is a cooperation between Zee Entertainment Enterprise and JKN Global Media Public Co. Ltd of Thailand. The channel will debut on "BFlix", an OTT platform owned by JKN Global. JKN ZEE Magic will be a general entertainment channel which will also be available on other OTT platforms later, offering the best of Zee programs customized for the local audiences.
The announcement of this joint initiative was done at "JKN Mega Showcase Bangkok Thailand” on 1st August 2018. The channel will be available from Oct'18.
"Indian dramas are gaining popularity worldwide due to ZEE's expertise in localization. The popularity and demand from audience in Thailand has encouraged us to join JKN Global Media of Thailand in expanding our horizons with this first of its kind initiative. We are excited about this opportunity with JKN and look forward to the success of JKN-Zee Magic initiative" says Harish Goyal, CEO APAC & AFRICA.
Report By: Tripta Singh