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Zee Theatre and Airtel bring the best of Indian Theatre to your home

Apr 30, 2019
Zee Theatre, a special projects business vertical of Zee Entertainment Enterprises Ltd. and Airtel Digital TV, the DTH arm of Bharti Airtel, today launched 'Spotlight' - a video on demand channel that will air the best of Indian plays by popular theatre groups from across the country.

Spotlight viewers can watch over 100 plays in Hindi, Marathi, Gujarati and English, across a wide variety of genre, ranging from classic, to thriller, to comedy which will be brought to life by renowned artists such as Varun Badola, Sonali Kulkarni, Ira Dubey and Vikram Gokhale. With this, Zee Theatre not only aims to give Indian Theatre better reach but also provide a platform for artists to flourish. Earlier, Zee Theatre had partnered with Tata Sky for a similar service.

Commenting on the occasion, Shailja Kejriwal, Chief Creative Officer - Special Projects, Zee Entertainment Enterprises Ltd. said, "Theatre is our national heritage that is cherished across the country; however, some of our finest and most pertinent plays seldom reach beyond a few cities. At Zee Theatre we aim to bring the most revered and relevant plays to every Indian household. The partnership with Airtel Digital TV further reinforces this desire to celebrate the heritage of Indian theatre.

Richa Kalra, Product Manager - DTH, Bharti Airtel said, "At Airtel, we are always innovating for newer ways to delight out customers. Today, we are excited to add Theatre to our video-on-demand content portfolio and offer a wider genre of entertainment to our customers. With this partnership with Zee, we aim to offer a wider reach for the rich culture of Indian theater."

Spotlight - Asli Manch, Asli Kahaniya will air on Airtel Digital Tv's channel no 191 as a Subscription based Video on Demand (SVOD) service and will be available to customers for free for the first 10days. Post the trial period, customers will have to pay Rs 75 per month for the channel.

To activate Spotlight, customers have to just give a missed call to <8448284727> form their registered telephone number. For more details, log on to www.airtel.in

Report By: Sagar Shirodkar
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