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Zee TV and Balaji introduce Kundali Bhagya - A parallel track to TV's greatest love story Kumkum Bhagya

Jun 29, 2017

It all began on 15th April 2014 when viewers welcomed Abhi and Pragya into their lives with arms wide open. In a glorious 3 year run, Abhi-Pragya's love story became the most watched and the highest rated television show in India. Viewers have loved their sizzling chemistry. Their extraordinary relationship keeps them glued week on week, year on year. The show is approaching 1000 episodes but their saga of love is yet to unfold!


In the meanwhile, the multi-layered narrative of KumKum Bhagya and its underlying sub-plots bring forth stories told from different perspectives and varied lenses. A master of story-telling, producer Ekta Kapoor brings alive several characters - each of them real, unique and with a back story of their own. Their flaws, their quirks, individual traits, aspirations and insecurities make them immensely relatable. With several characters, each with interesting stories of their own, waiting to be told, a new show is on the cards! Exploring a parallel universe that emerges from Television's No. 1 show KumKum Bhagya, Zee TV and Balaji Productions innovate and introduce 'Kundali Bhagya'. This new primetime fiction series will narrate the story of Pragya's two sisters, Preeta and Shrishti, and their relations with an affluent Punjabi family - the Luthras - whose elder son Rishabh Luthra's celebrity management firm manages Abhi music career along with many other celebrities from different fields.


The handsome Manit Joura will be seen playing the role of Rishabh, the elder brother who manages rockstar Abhi's career. Playing the lead role of Karan, the flamboyant, lady-killer younger brother of Rishabh Luthra is none other than TV heartthrob Dheeraj Dhoopar. Speaking on his new stint, Dheeraj says, "I am super excited to be a part of Kundali Bhagya's cast as this is going to be my first project with Balaji and Zee TV. I am playing the role of Karan who is born with a golden spoon in his mouth. He doesn't care about working for a living but is a talented cricketer with his elder brother Rishabh managing his career. He is a rockstar in terms of attitude, personality and persona where girls swoon whenever he makes an entry. This character is very different from my previous role. Hope viewers enjoy the show and appreciate my character too."


Shabbir Ahluwalia who is playing the role of rockstar Abhi says, 'Viewers can look forward to Kundali Bhagya, an all new world emerges from the sub plots of Kumkum Bhagya. Soon, viewers will meet the new family in Kundali Bhagya and get to know Karan and Rishabh. Let's hope they welcome the boys just like they've fallen in love with Abhi. I'll be a part of the new show too. Looking forward to Dheeraj and Manit becoming the next superstars of TV. All the best to the team!"


Kundali Bhagya premieres at 9:30 PM on Monday, 12th July and will air every Monday to Friday on Zee TV


Report By: Krapika Singh Jat    
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