Welcome Guest | Login

Industry News

News

Zee TV reinforces its brand philosophy Aaj Likhenge Kal with author Rashmi Bansal's 'Touch the Sky'

Feb 15, 2018

Bringing inspiring accounts of women across India who are writing their own destiny, the book was released in Mumbai by Zee TV actors Manasi Salvi,Karan Jotwani, Sahil Uppal and India's leading celebrity nutritionist Rujuta Divekar.


Bringing its audiences content that drives the great Indian middle class to take charge of their destiny and curate an extraordinary future, Zee TV's brand philosophy, Aaj Likhenge Kal has been creating waves across the country. Through its latest offerings such as Detective Didi, Aap Ke Aa Jaane Se and Kaleerein where the protagonists break self-imposed and societal shackles to forge towards a better tomorrow, Aaj Likhenge Kal has distinctly emerged as a strong content mantra for Zee TV. Further reinforcing this brand philosophy and taking it beyond television frontiers into the lives of its viewers in the form of literature, Zee TV associates with popular author Rashmi Bansal for her new book 'Touch the Sky'.  Bringing inspiring accounts of women across India who are writing their own destiny, the book was released in Mumbai by Zee TV actors Manasi Salvi,Karan Jotwani, Sahil Uppal and India's leading celebrity nutritionist Rujuta Divekar


Touch the Sky is a tribute to the courage and confidence of the Indian woman, from Korba to Kashmir. Be it the 60 year old lady who runs a shelter home supported by a home made pizza business or the blind girl who found a meaning to life through friends made across the globe over the internet. Be it the woman diagnosed HIV positive in the course of her pregnancy who mustered the courage to deliver and live happily with her son or the 5 girls from the remote village of Hutup who chose to kick over cook, in each personal triumph lies a larger story. Of boldness, of transformation. Of women rising to take their place in the sun. Featuring the accounts of strong women like the Yuwa Girls, Usha Choudhary, Meena Lahre, Chhaya Solanki, Rabiya Khan, Shital Bhatkar, Sushma Bhadu, Aditi Gupta, Hafiza Khan, Swati Karwa, Jyoti Dhawale, Sanam Karunakar, Padma Srinivasan, Apeksha Shah and Bhavana Issar, the book is an extension of Zee TV's brand philosophy Aaj Likhenge Kal.


Deepak Rajadhyaksha, Deputy Business Head, Zee TV said, “Ever since we freshly articulated our brand philosophy in October, Aaj Likhenge Kal has resonated strongly with our audiences. With the core grain of our content reflecting this ideology, we are now happy to amplify the message through any medium – be it TV, films, digital or books. The premise of Rashmi Bansal's latest book 'Touch the Sky' is in beautiful sync with Aaj Likhenge Kal. The idea is to encourage readers through stories of seemingly ordinary individuals who, with their progressive thinking and courage, changed the course of their destiny. Through 'Touch the Sky' we want to highlight that every person, man or woman, has the power to envision and reach out to their own destination on the foundation of self-belief, creating an impact not only on their own future but also on the world.”


 Rashmi Bansal, author of Touch the Sky said, “Thank you to the Zee TV team for conceiving the idea and putting their faith in me, to bring it to life. The channel's philosophy, Aaj Likhenge Kal, is a complete reflection of the message that my book 'Touch the Sky' attempts to convey to readers. Touch the Sky is a compilation of stories featuring strong and independent women as they discover the true essence and definition of shakti. It is an ode to women who overcame the odds. What kind of odds? All the stuff women face... silently, without protest. Samaaj ka daayra. Beti hone ke bandhan. Family ki rok tok. It is about their incredible journey and how they emerge as heroes by merely standing up for what they believe in.”


 Rashmi Bansal's 'Touch the Sky' emulating the Aaj Likhenge Kal brand promise will be available for purchase starting 29th January 2018 in book stores close to you!!


Report By: Anahat Chehal    
Mail your feedback at:
esselnewsletter@zee.esselgroup.com