Zee TV Russia has been rated the most viewed channel in June by local TV monitoring agency Mediascope in all the 4+ and female 25+ categories, beating all other 56 channels in the movies and serials genre.
The local channel Russkii Roman (or Russian Love) had been holding on tightly to the 1st position for the past few years. It brings great relief and motivation for the entire team to beat the #1 channel in terms of viewership.
While the TV viewing is low due to the summer season in Russia, Zee continues to entertain its mainstream audiences even during this lean period.
Kumkum Bhagya is the most popular show in Russia followed by Kundali Bhagya and Tujhse Hai Raabta.
Till March this year, the 9 PM slot had not been fetching the channel good “Time Spent “numbers as it is the prime-time slot and ruled by local terrestrial channels, but after the launch of Pavitra Rishta, the viewership has seen good improvement.
"It is a great win for the entire team to have achieved the same love from our audiences which they had so far been showing for Russkii Roman”, commented Anna Lyubimova, Senior Programming Manager.
She further added "We have been in direct engagement with our viewers for quite some time now and by offering them our best content, the hard work has finally paid off. Over a period of time, we have been successful in changing the mindset of locals who always knew Bollywood as Seeta aur Geeta or Raj Kapoor. It looks like we have finally broken this stereotypical thinking, thereby showing the audience that Bollywood is no less than Hollywood.”
Report By: Mithila Borker