Zee Yuva quelled the storm and rose to garner the highest GRPs in FY19 with 70 GRPs (37 Mn impressions). Zee Yuva boastfully presented a show "Sangeet Samrat" which created a tornado in Maharashtra and delivered momentous average rating of 1.6 TVR (1 Mn impressions). With this show, Zee Yuva conquered the No.2 slot position in the 9.30 to 10.45pm band among Marathi GECs.
The channel has created a lot of affinity among the audience of Maharashtra, thus making it the No.2 Reach Channel, ahead of leading GECs like Colors Marathi and Star Pravah. The channel reaches out to over 13 Mn viewers on a weekly basis. As per the recent Brand Track Study conducted by Millward Brown, Zee Yuva stands as the No.2 Channel in Brand Equity and No.2 Favorite Channel of Maharashtra.
The current Sangeet Samrat campaign enabled Zee Yuva to successfully strike a chord with its core audience. The channel aspires to offer a mix of quality entertainment and value addition in the lives of its audiences. This show was one such step towards creating a meaningful dialogue with the audiences while providing them with quality entertainment.
Zee Yuva has a very unique and differentiated proposition from the other offerings in the market. While the content is distinctive, engrossing and lively, it also captures the strong Marathi culture. We believe that the upcoming shows too will win the hearts of the audience of Maharashtra. As we strive harder the best is yet to come!
Zee Yuva - Nave Parv, Yuva Sarv!
*Source: BARC, Market: All Mah-Goa (U), TG: NCCS All 2+, Period: Week 31, 2018
Report By: Rohan Patil