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ZEE5 bags multiple awards for content and communication at e4m Play Awards 2023.

May 08, 2023
With numerous wins across multiple categories, the event acknowledged an array of ground-breaking shows delivered by ZEE5 in the last year. The platform emerged as a clear winner in the 'Best Video Trailer for a Web Show' award category, as Tripling Season 3 was awarded the 'Gold', while Pitchers Season 2 and Mukhbir - The Story of a Spy tied for the 'Silver', and Vilangu received the 'Bronze' under this award category. 

Tripling and Pitchers are iconic shows from the house of TVF that premiered their new seasons exclusively on ZEE5. Both the shows have not just received phenomenal response from audiences and critics alike, but have also brought a sizeable base of new and young users to the ZEE5 platform, following the trailers and visual promotion assets created for the young OTT viewers of today.  Whereas, the crime-thriller series – Vilangu has become a cultural phenomenon across Tamil audiences. Among the key factors contributing to the murder mystery's success was the ample space dedicated to showcase the cultural ethos of the region and the people's beliefs, as part of the narrative.

The Siva Balaji-starrer crime-thriller series 'Recce', was felicitated with 'Bronze' under the Best Web Series – Telugu category. Directed by Krishna Poluru, the show has been hailed as one of the finest thrillers of the year, with a riveting plot, strong performances by the cast and stunning cinematography. The 7-episode series has garnered all-round critical acclaim. The Prakash Raj-starrer 'Mukhbir – The Story of a Spy', also received a 'Bronze' under the 'Best Use of Video Marketing on Digital' award category. The show has captivated audiences with its gripping espionage drama, set in the 1960s. The marketing campaign assets have been crafted to give the viewers a glimpse in to the show's story graph, characters' arcs and the thrills of being on a high-stakes mission and excite them to sample the show.

Commenting on the wins at e4m Play awards 2023, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said “We are elated to have been recognized in multiple categories for stories that have truly transcended across audience segments worldwide. Winning these awards for our content across languages is a testament to our team's dedication and hard work in delivering compelling and relevant content to our viewers. At ZEE5, we are committed to providing our diverse audience with quality entertainment that is relatable and riveting. We truly appreciate the encouragement from the critics and the love from the audiences in our endeavour to deliver an exciting holistic experience on the platform.”

Mr. Kartik Mahadev, Chief Marketing Officer - Content SBU, ZEE said, “We are delighted at the multiple wins  for ZEE at the e4m Play Awards. This recognition stands testament to the creative spark in our campaigns and the efforts of our creative partners. In a world where getting attention and sustaining interest is becoming more complex, it is our constant endeavour to leverage creativity as a force multiplier and enable content discovery through insight-based creatives that stand out amidst the clutter.”

ZEE5 has been a pioneer in the industry, experimenting with content design and expanding its 'Originals' slate across languages. From introducing India's first adaptation of Korean drama with Duranga to nurturing young talent and collaborating with established content creators, ZEE5 has taken major strides in India's OTT ecosystem. With a diverse and compelling slate of impactful stories catering to multiple consumer cohorts, the platform is consolidating its position as the most-preferred OTT platform in India. It has announced a strong line-up of Hindi originals for 2023 and an exclusive slate for Tamil, Telugu, and Bangla audiences, strengthening its hyperlocal brand positioning for region-specific as well as global audiences across 190+ countries.

Report By: ZEE5
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