Welcome Guest | Login

Industry News


ZEE5 becomes the first exclusive OTT partner for Mumbaicha Raja; brings Bappa home

Sep 09, 2022
ZEE5, India and Bharat's largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, welcomed the festive season 2022 with grandeur as it becomes the first exclusive OTT partner to livestream the festivities of Ganesh Galli's Mumbaicha Raja. With this, the devotees across the nation can watch the rituals from the comfort of their homes free of cost using the ZEE5 app. They can also be a part of the aarti virtually at 8:30 PM daily. 

Marking the initiative, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said,“We are happy to welcome the festive season with the blessings of Mumbaicha Raja and with all the devotees who can now watch a live Darshan of Bappa on ZEE5. Being a consumer-first brand, we have always prioritized customer preferences. We have been constantly ramping up our AVOD content line-up with innovative and quality releases, the response to which has been encouraging so far and we will continue to steadily expand and invest in new experiences for our AVOD audiences.”

Commenting on the partnership, Mr. Abhirup Datta, Head – AVOD Marketing, ZEE5 India said, “We are happy to bring Mumbaicha Raja to devotees across the nation to celebrate Ganpati as millions of viewers immerse themselves in this auspicious festival. As an AVOD offering, it reinforces our focus to take personalised, premium quality content pan-India. We are thankful to the Lalbaug Sarvajanik Utsav Mandal who has partnered with us in our endeavour to take Bappa into millions of Indian homes. As the festivities begin, we have a range of engaging content offerings in the pipeline on ZEE5 that will keep the audiences hooked and entertained for this festive season.” 

ZEE5 features an extensive AVOD content slate for its Marathi audiences with hit titles like Mazhi Tuzhi Reshimgaath, Chala Hawa Yeu Dya, Man Udu Udu Zhala, Lagira Zhala Jee, Swarajya Rakshak Sambhaji and many more specially curated narratives that the audiences across the country can enjoy.

Download the ZEE5, app now to experience the beauty and divineness of our beloved Elephant God and to also watch purposeful stories from the heartland which resonate and entertain in equal measure.

Report By: Anasua Mitra
Mail your feedback at: esselnewsletter@zee.com