ZEE5, India and Bharat's largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, introduced 'ZEE5 World Hits' bringing a slew of premium and successful international titles dubbed in Indian languages, at zero cost. Launched in October 2022, so far, the platform has brought over 40 International movies, including some exclusives. The campaign has already witnessed an overwhelming response from the audiences, especially for titles like Rising Shaolin and The Python (exclusively available on ZEE5); Mulan and War of Thunder (War Dramas) to name a few. As part of the initiative, the platform will continue to add six to ten new titles each month, apart from a Bumper release of 18 titles on 2nd December. In line with the brand's vision to democratize access to quality content, ZEE5 aims to empower audiences to binge on new hits from its content library in their own language.
ZEE5 World Hits features global hits like Rising Shaolin, The Python, Marshal Mu Guiying, Uncaged, Dragon and more, several of them are exclusively available for the audiences on the platform. Additionally, a number of intriguing war and costume drama portrayals like Mulan, War of Thunder and The Golden Horde are also part of the library.
Audiences will also be able to enjoy movies like Partition that feature iconic Indian stars Irrfan Khan and Vinay Pathak.
Talking about the campaign, Mr. Abhirup Datta, Head – AVOD Marketing, ZEE5 said, “We designed the campaign, ZEE5 World Hits, to empower our audiences with choice and improve accessibility and availability of premium content in multiple languages. Our aim with this campaign is to bring exciting stories from across the globe to Indian viewers in their preferred languages, in a bid towards democratizing quality content. While most of these titles are now available in Hindi, we have been adding Tamil, Telugu dubbed versions, as well as some movies in original languages in the coming months. With this, we expand our AVOD offerings and hope that the world hits are enjoyed by our existing viewers as well as attract new audiences on the platform.”
In line with our vision of entertainment inclusion, we recently announced the ZEE5 Manoranjan Festival 2022, where we made some of the most popular and premium titles across languages available at zero cost. During the 7-day festival 35+ premium titles were available for the AVOD audiences from across genres – thrillers, fiction, romance etc.
Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across 100+ taste clusters and its focus on real, relevant, and resonant storytelling. Today, ZEE5 is home to over 5 lakhs+ hours of on-demand content and 160+ live TV channels. With a rich library of over 3500 films, 1750 TV shows, 700 originals, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up for 2022 that will add to its extensive library of content, offering a wider array of catalogue to entertainment seekers
Report By: ZEE5 Corporate