ZEE5, India's #2 OTT platform known for its muscle in multi-lingual content, now associates with RailYatri to make travelers journey more exciting. In a one of a kind OTT offer, ZEE5 has introduced a sachet subscription exclusively for RailYatri customers. Valid for seven days, the special subscription will get bundled with the bookings done via RailYatri. With this offer, travelers can now explore the premium content for a week and download videos to watch their favorite shows conveniently, on the go.
As part of the association, the charges for sachet subscription will be added to the ticket value. After the successful ticket payment, ZEE5 will get details of the customers to register and subscribe the user on the platform based on the travelling dates shared.
Mr. Manish Aggarwal, Business Head, ZEE5 India, said, “Our association with RailYatri adds value to the experience proposition of the commuters. Features like download and offline viewing will allow travellers hassle-free access to the vast ZEE5 library on the go and beat the dull time amidst commuting. This strategic tie-up with RailYatri aims to make consumer journeys more exciting and entertaining.”
Mr. Manish Rathi, Co-Founder & CEO, RailYatri, commented, “At RailYatri, it has always been our priority to offer the best travel experience to our travellers and with this ZEE5 association we now offer live entertainment to all our users. Entertainment is an integral part of any travel experience and during long train or bus journeys everyone is looking for ways to spend the endless hours. RailYatri users can now watch their favourite programmes during travel at a nominal cost and we are happy to make this new addition to our bouquet of services.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year.
Report By: Anuya Chakravarthi
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