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ZEE5 jumpstarts its global innings: Announces Title Sponsorship of the Northern Warriors in the second season of the T10 Cricket League

Nov 27, 2018

ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. has announced its title sponsorship of the Northern Warriors in the second season of the T10 Cricket League. Northern Warriors is one of the three new teams making their debut when the World's newest cricket league, the T10 Cricket League kicks off its second season at the Sharjah Cricket Stadium, UAE from 21st November 2018 to 2nd December 2018.

 
Co-owned by Mohomed Morani (Managing Director) and Shabaz Elias (Founder Director) the Northern Warriors is led by Darren Sammy from West Indies and coached by Indian all-rounder Robin Singh. The team includes Wahab Riaz from Pakistan, Dwayne Smith from West Indies, Ravi Bopara from England, Chris Green from Australia, Lendl Simmons from West Indies, Imran Haider from UAE, Amitoze Singh from India amongst others.


Speaking on the sponsorship, Archana Anand, Chief Business Officer, ZEE5 Global said, “We are thrilled to be the title sponsors of the Northern Warriors, which has a lineup of very talented cricketers.  T10 Cricket is emerging as a hugely loved global format, and with the Northern Warriors being a team of sportsmen from all across the globe, this sponsorship perfectly complements our brand ZEE5 given its global composition.

The timing also couldn't have been better as we've just launched ZEE5 in 190+ countries with our campaign 'Dil Se Desi', for the South Asian diaspora, and it's a great connect.”


Mohomed Morani, Managing Director, Northern Warriors, said, “The T10 Cricket format is like a 90-minute entertainment thriller with huge mass appeal, and is likely to see even more success in its second season than it did in its first. With the largest width and depth of multi-lingual content across a range of genres, ZEE5 is all set to take the world by storm, too as the largest digital destination for language content. Therefore, we couldn't think of a better sponsor to come onboard to help further drive the success of the Northern Warriors.”


ZEE5 has recently gone LIVE in over 190 countries, offering audiences the largest width and depth of multi-genre content across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. ZEE5 comes packed with 1,00,000 hours of On Demand content, including Indian Movies and TV Shows, Cine plays, Music, and Health and Lifestyle videos along with a slew of exclusive Originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels, including ZEE's best loved channels.


The ZEE5 App can be downloaded from Google Play Store as well as the iOS App Store and can be accessed by visiting www.ZEE5.com . The app is also available on Samsung Smart TV, Apple TV and Android TV; and will be available soon on Amazon Fire TV.


Report By: Louane Rodrigues
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