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ZEE5 launches 2nd Telugu Original - 'Chitra Vichitram'

Oct 04, 2018

Riding on the recent success of its first Telugu original 'Nanna Koochi', ZEE5, India's largest multilingual entertainment destination has announced the launch of its second Telugu original – 'Chitra Vichitram' which translates as 'It's a surprise' on 4th October. The light-hearted web-series featuring Anchor Ravi, Manoj Tanneru & Apoorva Srinivasan as the lead star cast will add a new flavor of humor to the diverse ZEE5 original offering.


Watch the trailer here: https://www.zee5.com/embed/0-6-tvshow_1261802277


'Chitra Vichitram' revolves around childhood buddies – Abhi and Gopi – who reunite years later for a passion project - a movie, in the process of which they experience a nostalgic ride of their college journey. But when young love beckons, they become contenders for affections of the same girl, leading them through situations and testing their friendship.


Manish Aggarwal, Business Head, ZEE5 India, said, “After the success of our first Telugu original, 'Nanna Koochi', we are confident that local stories with strong relatable characters will find great resonance with the audience. We believe that 'Chitra Vichitram', the light-hearted comedy with a stellar star cast, will prove our philosophy that regional content will always enjoy a warm response. At ZEE5, we have an exciting line up of original content and we are constantly innovating to add more shows which stirs emotions and builds conversations.”


Expressing her excitement about the show, Apoorva Srinivasan said, “The story of 'Chitra Vichitram' is engaging and relatable. I've had a great time working with Ravi, Manoj and the entire crew with many memories to cherish. I am quite excited that the show will be available on ZEE5, thus reaching a larger audience and I hope the fun we've had in making the show is reverberated among the audience as well while watching it.”


Talking about the show, Anchor Ravi said, “We all had a fantastic time shooting for 'Chitra Vichitram', it was almost like going back to college, complete nostalgia! All of us got along really well and I am confident that has translated on screen too. Looking forward to the audience reaction and hope they love watching it on ZEE5.”


Commenting on the association, Manoj Tanneru said, “The thematic story of the show and its association with ZEE5 made me take it up without any second thoughts. Working with Apoorva and Anchor Ravi was a memorable experience and I am sure everyone will love the show!”


ZEE5 has a rich bouquet of exciting original content lined-up which will feature some of the biggest and most entertaining faces from the world of Indian entertainment. The slate will be launched with 20 original shows and will have 90+ shows by the end of March 2019.


With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.


Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.


Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer – 99/- for 2 months and 499/- for a year. Offer valid till 31st October.


Report By: Anuya Chakravarthi
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