ZEE5, India's largest and most comprehensive digital entertainment platform for language content, today launched Lockdown – a path-breaking concept in collaboration with renowned rapper and composer Badshah. The show marks Badshah's debut as a producer under his banner Afterhours, co-produced by One Digital Entertainment, for ZEE5.
Watch the trailer here: https://www.youtube.com/embed/TukkhMZmWTw
Lockdown launched with two episodes on 17th August followed by an episode every week featuring two artists - a Bollywood sensation and a digital superstar. Over a 10-episode series, the show will feature Badshah - Jonita Gandhi; Kailash Kher - Raja Kumari; Harrdy Sandhu - Neha Bhasin; Raftaar - Thaikkudam Bridge; Monali Thakur - Mickey Singh; Benny Dayal - Bryden & Parth; Shirley Setia - Sachin & Jigar amongst others.
Each duo is locked together in one location for 24 hours to recreate two songs, record them and shoot music videos. Lockdown has been shot across scenic locations in India and promises a rendezvous with your favourite musicians – one that has never been seen before.
Manish Aggarwal, Business Head, ZEE5 India said, “After creating engaging original content in terms of films and shows, music was a natural progression for us. We couldn't think of anybody better to partner in this endeavor than the hugely popular musician Badshah. Lockdown is our maiden foray into music and will be unlike anything the Indian audiences have seen. The show promises to keep audiences hooked to the amazing tunes created by some of the most talented artists. The format of the show is a winner, and we are sure the viewers will enjoy it like our past offerings.”
Badshah, who turns producer with the show said, “Lockdown is a project that is very close to my heart since it's the first offering from my production house Afterhours. The format is quite unique and fun because we have got several well-known artists to collaborate with each other and some of them had never even met before! But all of them have been quite enthusiastic and the result that has erupted out of the oneness of these Bollywood and Digital sensations is something that the audience is going to love. To be aired on ZEE5, the show is sure to be a hand's down winner for the music aficionados.”
Gurpreet Singh, Co-Founder, One Digital Entertainment said, “Observing the current stage of music evolution and craze, Lockdown's format will definitely stick well with enthusiasts from almost all genres. We are honoured to be a part of Badshah and ZEE5's vision that is sure to start a new refreshing trend in the music and entertainment industry.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer - Pay for a year and spend just INR 42/month.
Report By: Anuya Chakravarthi
Mail your feedback at: firstname.lastname@example.org