ZEE5, India's largest and most comprehensive digital entertainment platform for language content, has released Liftman, its Marathi situational comedy web series from their Originals collection. With Bhalchandra (Bhau) Kadam of Chala Hawa Yeu Dya fame in the titular role, the series promises a laugh-riot delivered in unique Bhau style.
Watch the trailer here: https://www.youtube.com/embed/QUWp22HDwx8
Shot almost entirely in the lift, the series introduces a range of different personalities who encounter Bhau and his quirky sense of humour on their 'journey' up and down. To add to that, can you imagine a situation where the lift breaks down and you are stuck inside with him? With Bhau's comic timing, expect a roaringly hilarious time.
Widely lauded for his coming roles he has played thus far, Bhau Kadam is a hot favourite among those who count humour among their preferred genres. Liftman uses a relatable setting to delve deeper into the psyche of people and showcase how different people react to situations.
Commenting on the show launch, Bhalchandra (Bhau) Kadam said, “The concept of Liftman is such a phenomenal one and I am thrilled about the new avenues of media such as ZEE5 that naturally render themselves to such innovative formats. This series marks my web debut in a titular role, and I couldn't have chosen a better concept for the same. With smartphones becoming such a common feature, entertainment options with the audience is gradually changing. Today, literally everything is at one's fingertips – and in such cases how can one be left behind?”
Manish Aggarwal, Business Head - ZEE5 India commented, “The Marathi-speaking audience has an evolved sense of entertainment as may be evident from our rich heritage of theatre and cinema. With humour on the go, rich concept, relatable characters, and well-known artists from the space – Liftman has it all. Bhau Kadam in many ways is synonymous with comedy today in the Marathi industry, and I am glad that he chose to play the Liftman in our short 8-10 minute snackable comedy web series.”
Having launched on 26th July, Liftman is a web series of 10 episodes running in a short duration of 8-10 minutes taking the audience on a humorous lift ride of one liners & jokes.
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With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special offer price of INR 99 for two months and INR 499 for a year – special offer until 15th August.
Report By: Anuya Chakravarthi
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