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ZEE5 partners with Applicaster

Jun 11, 2019
ZEE5, India's fastest growing OTT destination and the digital entertainment platform of media & entertainment powerhouse, ZEE Entertainment Enterprises Ltd., announced a strategic partnership with Applicaster, one of the leading global cloud platforms for media app development and management in the media space. The collaboration inked in the presence of the Shri Pavan Kapoor, Indian Ambassador to Israel, will focus on redesigning the entire interface of the ZEE5 app given the evolving trends and preferences of the new-age OTT viewer.

Addressing the gathering, Shri Pavan Kapoor, Indian Ambassador to Israel said, "India and Israel share a deep bond of friendship with extensive commercial linkages. Collaborations like this will bring our people closer and enable learning and mutual prosperity. It is a pleasure to be a part of this iconic partnership that will set the tone for such collaborations going forward in the fields of innovation and technology."

Speaking about the partnership, Tarun Katial, CEO, ZEE5 India said, "India is the world's fourth largest app market and one of the most crowded one for OTT players. ZEE5 has been a frontrunner in bringing the best-in-class experience for subscribers seeking entertainment content in multiple Indian languages. And today we have become the first to harness the capabilities of Israeli tech start-ups and their expertise in the mobile entertainment space. With the warming up of relations between the two advanced countries, we are confident of building a winning proposition for all involved."

He further added, "Our journey over the past year has given us immense insights in terms of the changing behaviour of OTT viewers. This knowledge complemented by the technological prowess of Applicaster will result in a delightful experience for the ZEE5 viewers the world-over."

Applicaster Co-Founder and CEO, Jonathan Laor said, "Throughout our discussions, ZEE5's passion for delighting their customers through rich user experiences was clear and matched our beliefs perfectly. Applicaster is thrilled to be chosen as ZEE5's partner of choice in realizing their desire to minimize development time and integrate the best of breed components necessary to deliver an industry leading user experience to their 61.5 million active users."
Applicaster is a world-leading cloud-based platform for app development and management, providing the tools and insights needed to own and engage audiences across mobile and connected TV platforms. Applicaster has successfully developed and enhanced applications for some of the finest news and media global brands like DirectTV and Televisa.

The collaboration between ZEE5 and Applicaster will ensure a high-quality entertainment experience to the 61.5 million monthly active user base of ZEE5. Via the partnership, Applicaster will work with ZEE5 to enhance the latter's user interface and experience, leveraging its state-of-the-art tech, industry knowledge on the evolving trends across the globe. ZEE5 has been consistently focussed on enriching the platform with multiple tools which can enhance the experience for the viewer. Over and above the design and user interface, Applicaster will also enhance ZEE5's over functionality offering a seamless content viewing experience to the viewers.

ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. With over 3500 films, 500+ TV shows, 4000+ music videos, LIVE TV Channels across 12 languages, ZEE5 presents a blend of unrivalled content offering for its viewers across the nation and worldwide. ZEE5 also offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

Report By: Anuya Chakravarthi
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