ZeeNext, the second general entertainment channel from the Zee bouquet, is inching towards its television launch. The channel has unveiled its logo and tag line - Dil Wahi Dhadkan Nayi.
“Keeping in mind ZeeNext’s positioning and popular consumer feedback, we have finalised this logo through a rigorous selection process. The logo resonates the attributes of the channel - young, fresh and contemporary and hence the choice of the colour,” stated Punit Goenka, Business Head, ZeeNext.
The tagline - Dil Wahi, Dhadkan Nayi has an emotional connect. “We have tried to bond with our loyal audiences of Zee TV by giving a younger treatment to the traditional stories that they have been seeing in the past,” Goenka added.
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