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ZeeNext unveils log and tagline

Sep 04, 2007
Sep 04, 2007 

ZeeNext, the second general entertainment channel from the Zee bouquet, is inching towards its television launch. The channel has unveiled its logo and tag line - Dil Wahi Dhadkan Nayi.

 

“Keeping in mind ZeeNext’s positioning and popular consumer feedback, we have finalised this logo through a rigorous selection process. The logo resonates the attributes of the channel - young, fresh and contemporary and hence the choice of the colour,” stated Punit Goenka, Business Head, ZeeNext.

 

The tagline - Dil Wahi, Dhadkan Nayi has an emotional connect. “We have tried to bond with our loyal audiences of Zee TV by giving a younger treatment to the traditional stories that they have been seeing in the past,” Goenka added.

 

 

 

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