ZEE's leading German television channel, Zee.One which brings the best of feature films, series and other formats from India celebrates its first anniversary this July.
The TV channel has convinced audiences which is evident in the ratings. In July, Zee.One achieved a market share of 0.3% * in the target group of the 14-49-year-olds. In its core target group - women of 20-59 years, the market share was 0.4 percent. For women aged 40-49, the market share was 0.7%.
Friederike Behrends, CEO Asia TV GmbH (Zee TV): "Zee.One is well-prepared to start the second year of broadcasting. The current market share and reach confirm that we are on the right track: the audience appreciates our unique programming, which appeals to all senses - in the truest sense of the word - and will of course continue and expand. With Thomas Vink, our new Head of Programming, we are sure to get excellent programming on board. I am very pleased to welcome him to our team. I am also delighted that we were able to score points with the advertisers - VW and Müllermilch trust us, while the company Lidl has remained loyal to us since the beginning. The trust of advertisers and viewers is our inspiration for the future."
The most successful day so far for Zee.One was Sunday, July 16, 2017: In the core target group of the women 20-59 years, Zee.One achieved a very good market share of 0.8 percent. In the target group of the 14-49-year-olds, the figure was 0.6 percent and 0.3 percent for viewers aged 3 and above. For women 30-49 years, the market share was 1.3 percent! This was particularly because of the movie Zindagi Na Milegi Dobara, which scored above-average in all target groups - especially among women aged 30-49 with a market share of 2.6 percent.
The most successful series has been Jodha Akbar. The daily series of love, which surpasses cultures and religions, has permanently conquered the hearts of the audience. On July 21, 144,000 spectators tuned in, which corresponds to a market share of 0.7 percent (Z3 +). In the case of women aged 20-59, Zee.One came to a market share of 2.5 per cent, in women 14-29 years to 4.9 per cent.
The most successful film so far has been Ta Ra Rum Pum: On January 20, 107,000 spectators tuned in. The market share for the 14-49-year-olds was 0.4 percent, for women 20-59 years 0.5 percent. And excellent 1.9 percent market share was among women 14-29 years.
Zee.One also promises to ensure the same high-quality programming in the coming months. For example, Shah Rukh Khan, Brand Ambassador of Zee.One, can be seen in Raees on September 2 at 8:15 pm. The action film performed excellently at the international box office and is the most successful Bollywood film in 2017. Zee.One will show it for the first time on German television.
In September the new daily series, Jamaj Raja will also start. Superstar and star producer Akshay Kumar tells the story of two strong women - mother and daughter - who could not be more different. The series is a German TV premiere.
Great love stories will also not be missing. On 3 October, Zee.One will dedicate an entire day to Bollywood - The greatest love story of all time.
Thomas Vink will be taking over as Head of Programming at Zee.One from 7 August. The proven media specialist has extensive experience in the television business and has many years of international expertise in the media and marketing sector. The 47-year-old was last Director of Programming & Head of Channel Operations at Motorvision TV. There he played a major role in the launch of the German and international pay-TV channesl and was responsible for program strategy and technical coordination for more than 40 countries in Europe and Asia. He collected Free-TV experience at Tele 5 as Head of Marketing and Head of Programming. Further stations were inter alia. Get on Air, Grünwald / Munich, gameplay, London and Deutsche Telekom AG - MediaVision.
Zee.One will also thank its viewers with a contest that Bollywood fans can participate in from 29 July on Facebook and Instagram. The task is to enact the best Bollywood moment and share the video or photo with the best submissions assured great prizes.
*Sources for all numbers regarding market share and reach: AGF/GfK.
Report By: Team - Zee.One
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