Zee Chitramandir makes history by becoming the No.1 channel across all 100+ channels on Free Dish in its debut week in Maharashtra. The channel witnessed remarkable ratings in its first week, making it a clear leader in the DD Free Dish market. Zee Chitramandir opened up with a whopping 479 GRPs, with the highest TSV of 368 minutes and a record-breaking opening reach of 39.1% on the Free Dish platform in Maharashtra, garnering a market share of 69%.
Zee Chitramandir has managed to create an immense connection with the viewers of Maharashtra with the largest and richest movie catalogue in the category. The newly launched channel left no stone unturned to curate a power-packed line-up that viewers have enjoyed with their families.
The channel provided enthralling offerings throughout the week with the sole intention to thoroughly entertain its audience. Maharashtra's favourite megahit movie- Sairat, premiered on the channel during its launch, followed by a plethora of blockbuster titles. The channel also aligned devotional offerings- Gajar Kirtanacha Sohala Anandacha and Man Mandira Gajar Bhakticha for its audience.
Zee Chitramandir, ZEE's first Marathi entertainment offering catering to 4 million Free Dish households, plugs the need gap of quality movie entertainment, offering 600+ popular movie titles and specifically curated devotional offerings catering to varied mind states and entertainment needs across dayparts.
Zee Chitramandir is the first in Free Dish Market to come up with a one-of-a-kind consumer engagement activity, with an objective to facilitate retuning of the Free Dish boxes to increase channel sampling and strengthen the connection with consumers. In this, the viewers get a chance to convey their heartfelt wishes to their loved ones across Maharashtra on special occasions. The activity is being well received by the audience and had an overwhelming participation of 30 thousand plus entries within 2 weeks.
With a promise of all-day quality entertainment to its audience, Zee Chitramandir aims to continue its reign in Maharashtra.
Source: BARC|15+ Free|MHU+R|Wk 19'21
Report By: Veda More